Coaching is big business in the United States – in fact, recent research shows that the business coaching market will be worth approximately $14.2bn by the end of 2022. Given the current highly competitive nature of both the job market and business in general it is perhaps no surprise that this sector would be the Gorilla in the Sandpit when it comes to coaching market share.

However, there are other profitable coaching niches that will reward a career in coaching that are worthy of consideration when it comes to meeting the needs of an ever more demanding clientele.

In order for the aspirant coach to choose a niche based on their experience and learning, there are other considerations that need to be addressed.

Firstly, there is the business of identifying a niche – and careful thought is required. Clients tend to trust those with very specific expertise. Selecting the right niche will allow you to differentiate your offering from the many others in the market, and makes marketing messages more focused and effective. You will also build trust and credibility (and get more word-of-mouth referrals). All of which provide a valuable competitive advantage.

However, finding the right niche requires some self-examination and some business analysis. First, you need to define your passion – and your strengths. An interface between the two is essential. Second, identify exactly who requires your services – is the market big enough, while still retaining its niche status (and is there a definite need for your specific expertise and coaching/advisory services)? Lastly, you will need to think carefully about your offering, and what exactly is your differentiating factor when compared to the competition.

Once you have clarified these issues to your own satisfaction (and it might not be a bad idea to bounce some ideas off trusted friends and relatives) then you can move on to selecting a niche, and, if necessary, a sub-niche. Here are some that show robust (and in some instances increasing) demand.

1. Executives Coaching

Executives are always in the market for ways to take their professional careers to the next level. They need to clarify goals and reach a variety of professional development objectives. An Executive Coach can assist senior management, team leaders, and business owners with a variety of issues such as conflict management, motivation, and productivity issues (among many other performance-related issues).

2. Marketing Coaching

An executive Coach can assist senior marketing executives in their efforts to position a brand and build brand equity and customer loyalty, develop a strategically sound marketing plan, attract qualified leads, improve client relationship strategies and when all is said and done – improve sales.

3. Sales Coaching

A company lives and dies by its sales. Sales managers are under immense pressure and Sales Coaches can help them with tools aimed at diagnosing sales challenges, improving team performance at all levels, focusing on changes to the sales process – and developing an action plan that will improve every aspect of the sales cycle.

These are only a sampling of the profitable high ticket coaching niches within the danlok organization that are available to would-be coaches. there are many others such as business, financial skills, and life skills coaching. However, the choice will always rely on doing the research and identifying those internal and external areas that will ensure that the coach makes the right decision.